[Japanese Company Information] ASICS direct managed shop open at PAVILION KL

ASICS PAVILION KL was opened in Kuala Lumpur, Malaysia on 17th November, also ASICS ICON SIAM in Bangkok, Thailand on 9th November. It is Thailand's largest complex "Icon Siam" where just opened on 9th November.

According to the press release by ASICS on 26th November, both shops have permanently implemented "ASICS FOOT ID" to analyze the foot during travelling and measuring the foot type by a three-dimensional footprint measuring machine, then propose a shoe that fits you perfectly.

ASICS has strengthened its business in Southeast Asia in recent years.
In May 2012, after establishing a local holding company in Singapore which will become a headquarters company in Southeast and South Asia region, then established Thailand in April 2016 and ASICS Malaysia SDN. BHD. In June 2017.

Currently, in Malaysia, there are promoting the direct management of stores that had been deployed as a partner store, including "ASICS Pavilion KL" , there are 6 direct managed stores in Malaysia and future plans for opening stores are also in progress.

Reference: Opened a direct managed store of ASICS in Bangkok, Thailand and Kuala Lumpur, Malaysia to strengthen business in Southeast Asia (ASICS Official Website)※Japanese Language Only